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ADDS EDUCATIONAL AD-MAKING EXPERIENCE TO ITS ONLINE ARCHIVE OF PRESIDENTIAL CAMPAIGN ADS
New Component of The Living Room Candidate, Going Online on August 24, Allows Users to Understand Political Ads by Creating Their Own
The Living Room Candidate: Presidential Campaign Commercials, 1952–2008 (http://livingroomcandidate.org) is a curated archive and interactive database containing more than 500 commercials from every presidential election since Dwight Eisenhower opposed Adlai Stevenson. The website encourages teachers and students to find their own paths through the collection of ads, which can be explored by specific issues and types. Users can compare and contrast ads within specific elections or across years, and now also remix historic ads using the AdMaker. Since the most recent edition of the site was launched in September 2008, it has logged more than a million visitors and more than 3,000 teachers have registered with the site and made use of its free, downloadable lesson plans. The Living Room Candidate is included on the National Endowment for the Humanities’ EDSITEment website and Verizon Thinkfinity (www.thinkfinity.org) as a recommended resource for teachers.
About Museum of the Moving Image Founded in 1981, Museum of the Moving Image is the only institution in the United States that deals comprehensively with the art, technology, and social impact of film, television, and digital media. It houses the nation’s largest collection of moving image artifacts, screens hundreds of films annually, and offers education programs to thousands of New York City students and teachers. Its exhibitions—including the core exhibition, Behind the Screen—are noted for their integration of material objects, computer-based interactive experiences, and audiovisual presentations. A major expansion and renovation of the Museum’s facility is currently underway, with major funding from the New York City Department of Cultural Affairs, New York City Economic Development Corporation, New York City Council, the Office of the Queens Borough President, and other public agencies. Designed by architect Thomas Leeser, the project will double the size of the Museum and includes a new 264-seat theater, new galleries for changing exhibitions, and a multi-classroom education center. The expanded Museum will open to the public on January 15, 2011. The Museum is housed in a building owned by the City of New York. For more information, visit movingimage.us.